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As we come to near the end of the Uptown Yardie Jamaica crowdfunder, we want to take you back in time to when a party was a shubz. Good music, good vibes, pure niceness. No lean foot shoes.

Uptown Yardie shubz - end of crowdfunder party in London

As we come to near the end of the Uptown Yardie Jamaica crowdfunder, we want to take you back in time to when a party was a shubz. Good music, good vibes, pure niceness. No lean foot shoes.

Donate £5 at the door to be in with a chance to win a pair of Yardie boots!
On the night as well as good music, there’ll be raffles, give-aways and an Uptown Yardie stall. Buy up your Christmas pressies and all monies raised will go towards the crowdfunder.

Limited tickets on first come first serve basis. Get your tickets here uptownyardieshubz

It takes a village. Go tell a fren to tell a fren. The Yardies are going to party hard.

We were sworn to secrecy, in fact we had to sign a NDA and couldn't say anything until the calendar was launched officially last weekend. I'm sure we don't need to tell you how big this is, really really big.  The Pirelli calendar in itself is a huge achievement, the fact that it was being photographed by Tim Walker and styled by Edward Enniful even more humongous!

And now for something big, really really big....

         

As you can probably appreciate with a small business, work never stops from getting orders out from our website, to running pop up shops and appearing in a Pirelli calendar! Yes Uptown Yardie has cut its teeth on one of the most iconic publications and it was all through a chance encounter.

Earlier this year we were running a pop up shop in East London with a friend and great womenswear and jewellery designer Teah Wilson. One day when neither Rohan or myself were in the shop a stylist called Sharon Sylvester popped by and saw our shoes. She told Teah that she loved our shoes and left her details. To cut a long story short Sharon works with the new British Vogue editor Edward Enniful and wanted us to include our shoes in a major project. You can imagine our eyes popped out of our head and we had to stop ourselves doing a happy dance whilst she was still there. (side note) we did do a happy dance once she left our studio.

We were sworn to secrecy, in fact we had to sign a NDA and couldn't say anything until the calendar was launched officially last weekend. I'm sure we don't need to tell you how big this is, really really big.  The Pirelli calendar in itself is a huge achievement, the fact that it was being photographed by Tim Walker and styled by Edward Enniful even more humongous! And if we could get even more humongousness (not sure that's a word but that's how it felt) it was an all black cast. The concept of Alice in Wonderland is magical and brilliantly captured by photographer Tim Walker. You can watch the making of it https://youtu.be/fhVmFMFyO7s 

 

Uptown Yardie turns 2, Part II The Future

Last year we went to check out Afropunk literally before flying out to our honeymoon, and what an amazing time we had, Grace Jones was phenomenal. This year we’ve been asked to be part of the Spinthrift Market, where we will be combining art with fashion. Watch this space for the countdown to the market and competition offers.

   

We’ve been working on perfecting our unisex Rocker boots which will be landing soon. They are an update on our hugely successful remixed and twisted monkey boot. They will be coming in three different colour ways. Traditional black and bordeaux and to celebrate our two-year anniversary, we will be selling an exclusive limited edition colour to be revealed soon. There are only 10 pairs available, which are all individually signed and numbered by the Uptown Yardie Crew. Once these are gone they will be gone. Stay tuned for the big reveal and sign up to our mailing list to be alerted to the opportunity to pre-order. 

We will be selling the black and bordeaux colourways at Afropunk. 

Finally, we want to thank you for all your continued support of our brand. We often say it takes a village and we feel that surround us on this rocky but worthwhile journey.

 

One perfect love

The Uptown Yardie Crew

 

Uptown Yardie turns 2!

Bob Marley and Ras Malachi

Happy birthday to us. This week sees Uptown Yardie turn 2 and this second year of business has been a whirlwind. To celebrate we are giving 20% off selected items all week. Just use code ANNIV2 at the checkout.

It all started with a post of Bob Marley with Ras Malachi. Did you know that Ras Malachi, Bob Marley's spiritual adviser was Mrs Uptown Yardie's dad?

We want to take you back to the beginning of 2016, what we are currently busy doing and share some snippets of future projects.


People in business always say that it will take a good two years of grafting to get a new business off the ground and we would say that is very true. The first year for us was finding our feet. Being creative is one skill, making that a successful business is another. So, navigating working with factories, unmet deadlines, building a website and starting an online business marked some unknown territory for us and there were lots of lessons learnt. It also meant taking a big leap of faith in our vision and sinking a lot of our hard-earned savings.

Besides maintaining and growing Uptown Yardie we had two major events happening. A house renovation and a wedding. Unless you have super powers and nerves of steel not advisable to do both but we got through it. We now have a great kitchen, come studio, come office, come entertainment space. You may not know it but that rubber yellow floor you often see in our pictures, yep that’s our kitchen. One of our other passions is interiors. Mrs UY has a blog and a little side business doing interiors. Check her out on facebook.com/untillemonsaresweet  

By far our greatest highlight was our wedding. In fact, we loved getting married so much we did it twice. Both were beautiful. Of course we were wearing shoes made by Mr Uptown Yardie.      

        

   

 

 

 

 

         

Our second year has seen the business take off and we were busy trying to take it to the next level. We launched a Kickstarter campaign to help us grow the business and help us finance our new collection.   

We had great fun filming our video in our local shopping centre, which ended with us being escorted off the premises by security. Apparently, you need a licence to shoot in the car park. Who knew! Lol.

Unfortunately, we did not meet our target which has implications for what we want to do, we come to that later, but on the bright side it increased our brand awareness and had a direct impact on our social media presence and website footfall. For a couple who are media shy we have never been interviewed so much. Podcasts, magazine interviews and an appearance on BBC Radio London was all outside of our comfort zone but paid off in terms of getting the brand out there.

We were disappointed that we didn’t make our target and it meant that we were not able to claim any of the money we had raised because our crowdfunder was an all or nothing scenario. It means we have had to scale back on what we were hoping to do. The collection will be much smaller and we unable to go to the Tokyo tradeshow.

 

              

On the plus side, we have pushed ahead with Uptown Yardie Jamaica and we are working with a factory in Jamaica to produce the Yardie boot. We are very proud of this project as we can give something back to Jamaica which has heavily influenced our style and ethos.

This is a boot made by the Jamaican people for the world. We are currently working with the Jamaican High Commission in London on an official launch date both here and in Jamaica.

             

Part II The future - soon coming...

How to tie the Uptown Yardie kiltie

The Uptown Yardie Kiltie Collection comes in a number of different colour ways, textures and leathers. You can buy them here https://www.uptownyardie.com/collections/kilties

They can instantly change how a shoe looks and can smarten up a pair of old trainers. So we've added a little tutorial on how easy they are to tie up.

The Yardie Crew were interviewed by Devon Daley on BBC Radio Derby yesterday. Spring has officially begun in the UK so sunshine yellow shoes were the perfect thing to talk about.

 

Uptown Yardie talks to BBC Radio Derby

The Yardie Crew were interviewed by Devon Daley on BBC Radio Derby yesterday. Spring has officially begun in the UK so sunshine yellow shoes were the perfect thing to talk about. Click here to listen to the show

http://www.bbc.co.uk/programmes/p04xcw85

Still time to pledge to our kickstarter campaign www.uptownyardiecampaign.com

Check out My Yardie Girl, Kaya Sport and Kaya wing cap brogues in the latest edition of Toksick magazine http://www.toksickmag.com/single-post/2017/03/10/Hot-Marionette-by-photographer-Liron-Weissman

Thanks to photographer Liron Weissman and styling and art direction Limor Helfgott.

Uptown Yardie featured in Toksick Magazine

Check out My Yardie Girl, Kaya Sport and Kaya wing cap brogues in the latest edition of Toksick magazine http://www.toksickmag.com/single-post/2017/03/10/Hot-Marionette-by-photographer-Liron-Weissman

Thanks to photographer Liron Weissman and styling and art direction Limor Helfgott.

 

When people met us they always say its nice to put a face to the brand. We live, breathe and work Uptown Yardie. It's our passion and our vision to create for a community of people who like good things, which are good quality. 

Uptown Yardie - A day in our working life

When people met us they always say its nice to put a face to the brand. We live, breathe and work Uptown Yardie. It's our passion and our vision to create for a community of people who like good things, which are good quality. So when we were approached by Mi Business Mag to feature in a day in my working life we said ok. Well Mrs Yardie said ok and Mr Yardie, who's more shy had to be poked at little. So here it is: http://www.mibusinessmag.com/2017/03/13/day-working-life-uptown-yardie/

Welcome to our world. 

One perfect love

The Uptown Yardie Crew

Uptown Yardie will be selling a small range of accessories at the African and Vintage market Gbanjo Gbanjo at Brixton East, 100 Barrington Road SW9 7JF.

Uptown Yardie goes downtown Brixton, Sunday 21 August from 5pm

Uptown Yardie will be selling a small range of accessories at the African and Vintage market Gbanjo Gbanjo at Brixton East, 100 Barrington Road SW9 7JF.

An opportunity for you to buy the new "Scandal" bag or a Yardie T. The Yardie boot and the remixed and twisted monkey boot will be on sale too.

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Also we have a competition on the day. To win a "scandal" screen printed bag all you have to do is answer this question: "what does Jamaica, Libya and Mauritania have in common?" 

Hope to see you there.

One Perfect love

Yardie Crew

Uptown Yardie Kaya classic and kaya black and white shoes are featured in the latest Jocks&Nerds, the Lifestyle quarterly for men magazine.

Uptown Yardie in Jocks&Nerds magazine

Uptown Yardie Kaya classic and kaya black and white shoes are featured in the latest Jocks&Nerds, the Lifestyle quarterly for men magazine . Styled by Harris Elliot and photographed by Dean Chalkley the pictures star Lono Brazil a New York based DJ, remixer and producer. 

Jocks&Nerds is sold in leading newsagents and leading UK fashion retailers.

 

 

Uptown Yardie has been featured in online magazine Shoppe Black. Check us out here: http://shoppeblack.com/2015/12/diaspora-list-20-black-owned-businesses-uk/

Uptown Yardie featured in Shoppe Black online magazine

Uptown Yardie has been featured in online magazine Shoppe Black. Check us out here: http://shoppeblack.com/2015/12/diaspora-list-20-black-owned-businesses-uk/

amfm is a web magazine for the arts, music, and fashion currently based out of chicago, illinois. Uptown Yardie were approached by the magazine who were keen to promote what we do. So back in October we were asked to do a Q&A.

 

Uptown Yardie interviewed by amfm web magazine

amfm is a web magazine for the arts, music, and fashion currently based out of chicago, illinois. Uptown Yardie were approached by the magazine who were keen to promote what we do. So back in October we were asked to do a Q&A. 

See what we said by clicking on this link:

http://amfm-mag.com/amfmmag/uptownyardie.html

We are on a mission to promote a community of people who are ones to watch. Unique people who embody our philosophy of what Uptown Yardie means. Uptown Yardie people.

For the first in this series we sat down with Yoshi SBX following his photo shoot for Uptown Yardie, to find out what makes him one to watch.

Uptown Yardie People - Yoshi SBX

 

We are on a mission to promote a community of people who are ones to watch. Unique people who embody our philosophy of what Uptown Yardie means. Uptown Yardie people.

For the first in this series we sat down with Yoshi SBX following his photo shoot for Uptown Yardie, to find out what makes him one to watch.

1. Tell us about yourself? (who you are? what you're into? what you're up to)

Hello world, I go by the name Yoshi SBX. I'm an artist, dancer, activist, holistic wellbeing advocate & universal spiritualist, with particular influence from Buddhism & Taoism. I'm founder of The Jam Movement dance collective & currently perform with Sean Graham's Foreign Bodies Orchestra. My passion is to live, love, learn & share. On that note, the next chapter in my journey is to focus & go deeper into the healing arts, training within the school of traditional Chinese medicine, on my journey as an aspiring helper & healer.

2. What's the second best thing that's ever happened to you?

At this time of writing, the 2nd best thing that i could recall would be 'dying' in a ceremony involving ayahuasca, back in 2012. The 1st would be to live & love again. It has been a most enlightening, ecstatic & agonising experience, as the mystics would say.

3. If you could change one thing in today's society what would it be?

The lack of compassion & awareness of our own sacred wellbeing, let alone others & the planet. When one is not whole or in harmony with self, one is out of touch with others & the universe. I believe it to be the root of all pain & suffering. Only when this happens, can one be enveloped in greed, inflict violence upon another & cause destruction, whether it be spiritual or in the physical. War & poverty are symptoms of such a society that has lost its way. That is why i'm aspiring to be a helper & healer, praying everyday to find centre & remain balanced. I practise yoga & adopt a vegan diet & lifestyle as a result, as best as one can.

4. How would you describe your style?

Style with substance. I like to be simple, practical & functional these days, whilst being stylish & innovative with my choice of attire. I have to, as a dancer. In the last few years though, having worked in fashion retail for 5 years & becoming more aware of the questionable industrial practises of the industry, i've learnt to merge my style with conscious, ethical consumerism. Therefore, i have a tiny wardrobe, where all my apparel is either recycled, repaired &/or multi-functional. So my favourite places to shop, only when i need to, are at charity, vintage & market outlets. Only apparel of good quality can last long enough to end up in such places, which is a good sign. Most products nowadays are not made well or to last. I place much favour on ethical & sustainable products too. I will go out of my way to support an independent designer, who can offer artistic innovation, such as Uptown Yardie, to name but a few. At the end of the day, we all want to look & feel good, presenting ourselves to the world as best as possible.

5. Choose five words to describe Uptown Yardie?

Eccentric, Eclectic, Slick, Stylish & Innovative.

6. What is your favourite Uptown Yardie product and why?

The Kaya Wing Cap brogues. The styling & attention to detail is wonderful. It shows real artistic flair, care & passion. Also the drop crotch denim jeans with the lovely Japanese fabric. The attention to detail is wonderful. 

7. Complete this sentence, "watch this space..."

... with 3 eyes. 

 

Yoshi SBX

Diary: The Life Of SBX Word: The Book Of X Art: Hello Yoshi

Couchsurfing: Yoshi SBX IG x Flickr: @YoshiSBX

 

Photography: Agenda at www.visualmarvelry.com @VISUALMARVELRY

 

 

 

“I’m a Yardie in New York.”

Uptown Yardie has been busy, exploring new markets. New York is like our second home and bringing our brand there has always been the aspiration. The vibe of New York, the boroughs of Harlem, Brooklyn and the Bronx appeals to us. There are no set rules or trends and it fuels our creativity.

A Yardie in New York

 

“I’m a Yardie in New York.”

Uptown Yardie has been busy, exploring new markets. New York is like our second home and bringing our brand there has always been the aspiration. The vibe of New York, the boroughs of Harlem, Brooklyn and the Bronx appeals to us. There are no set rules or trends and it fuels our creativity.

From the Wonderground parties, to the Soul Summit festival, where people were not afraid to express themselves through dance and fashion; through to the Brooklyn flea market, where we rummaged amongst all manner of curiosities and bought a pink plastic watch.  Visiting MOMA and the Brooklyn museums, from Pablo Picasso to the Rise of the Sneaker Culture. And then there there was the New York subway a world in itself inspiring impromptu photo opportunities and lots of times just getting lost while navigating it. All these things are part of the eclectic mix that, epitomises what Uptown Yardie is about.

  

The highlights of our trip, there were many but if we were to pick a few one would be visiting the Flamekeepers Hat club shop in Harlem, trying on hats, which were like works of art. Then drinking the most amazing tea at the Serengeti tearoom.

 

It was a great trip. Part II of a Yardie in New York soon come.

 

credits:

www.flamekeepershatclub.com

www.brooklynflea.com

www.serengetiteasandspices.com

www.facebook.com/wondergroundparty

www.facebook.com/hollis.king.1

www.facebook.com/pages/Soul-Summit-Ft-Greene-Park/166786486727525

www.widevisionphotography.com

 

 

"Big tings a gwan". It's been a crazy few months at Uptown Yardie, since the launch of the website we've been sending orders out like hot cakes and  shooting some looks for our Autumn lookbook. Also we have been creating our black label collection coming to you soon. We are off to New York in two weeks on business and planning more exciting new projects. 

Uptown Yardie at Africa Utopia, 12 September at the Southbank Centre

"Big tings a gwan". It's been a crazy few months at Uptown Yardie, since the launch of the website we've been sending orders out like hot cakes and  shooting some looks for our Autumn lookbook. Also we have been creating our black label collection coming to you soon. We are off to New York in two weeks on business and planning more exciting new projects. 

This weekend we will be part of Africa Utopia where Uptown Yardie is remixed exclusively for Soboye. Join us at the fashion show on Saturday 12 September at 4.00pm. Come over and say hi.

One Perfect love

Uptown Yardie Crew

 

Yes, we reach! It took while, but as Jamaicans’ say “nothing never happen before the time”. Or as the British say “all good things are worth waiting for”. 

The imagery and the models used on the website are about showing the diversity of what Uptown Yardie stands for “out of many people one”.  A shoe for anyone, who knows their own style and doesn’t follow the crowd.

We look forward to bringing you many years of inspiration, innovation and creativity. 
 Come join us for the ride.

Welcome to Uptown Yardie – “we reach!”

Yes, we reach! It took while, but as Jamaicans’ say “nothing never happen before the time”. Or as the British say “all good things are worth waiting for”. 

The imagery and the models used on the website are about showing the diversity of what Uptown Yardie stands for “out of many people one”.  A shoe for anyone, who knows their own style and doesn’t follow the crowd.

We look forward to bringing you many years of inspiration, innovation and creativity. 
 Come join us for the ride.